Slide 1
The Problem
People routinely travel to businesses only to discover that the product, machine, pump, card reader, equipment, or service they need is broken or unavailable.
Pitch Deck
IAW Technologies Investor Pitch Deck.
Explore the interactive deck below or download the approved PDF version. Covers the problem, solution, market, business model, traction, and vision for IAW Technologies LLC and its flagship product, It Ain't Working.
PDF Version
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Slide 2
The Solution
A real-time platform where consumers report and verify operational issues, and businesses respond, resolve, and learn from them.
Slide 3
Why Now
Consumers expect real-time information about the world around them. Physical businesses have adopted digital tools but still lack a purpose-built layer for item-level and service-level operational status.
Slide 4
Market Opportunity
Every physical business location — restaurants, retailers, financial institutions, gas stations, healthcare facilities, entertainment venues, public facilities, service businesses — is a potential participant in a real-time operational network.
Slide 5
Business Model
A two-sided data platform: free consumer reporting builds a useful information network; businesses pay for alerts, analytics, response tools, staff access, and multi-location intelligence.
Slide 6
Product Status
Controlled beta is live. Early testers are being onboarded. No revenue yet. Billing is intentionally disabled during validation. Mobile distribution is being prepared.
Slide 7
Go-to-Market Strategy
Concentrate on a local market first, build community reporting density, onboard local businesses through direct founder-led outreach, then expand.
Slide 8
Competitive Positioning
Reviews are broad and often outdated. Navigation apps focus on directions. Outage services focus mainly on digital systems. It Ain't Working is differentiated by real-time, item-level and service-level operational status for physical businesses.
Slide 9
Founder
Malcolm Barrett — approximately ten years in banking operations, compliance, and issue resolution; MBA candidate at UNC Pembroke; founder and CEO of IAW Technologies.
Slide 10
Long-Term Vision
Become the trusted real-time operational status layer connecting consumers and physical businesses nationwide.
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